Webinar: Sustainable
Fundraising for NFPs
Turning One-Off Donors into Long-Term Supporters
Many NFPs are still successfully raising funds - but often from a shrinking and increasingly concentrated donor base. The real challenge isn’t attracting first‑time donors; it’s converting them into repeat and recurring supporters, while managing limited internal capacity, tight budgets, and growing reporting demands.
This webinar is designed for NFP leaders focused on building sustainable, predictable fundraising through better data, smarter processes, and deeper, more meaningful donor engagement.
Why It Matters
From our work across the sector, we consistently see:
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Fundraising teams stretched thin by manual follow‑ups and limited insight
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Valuable donor data trapped across spreadsheets or disconnected systems
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Leadership teams seeking clearer reporting, predictability, and confidence in future income
There is growing appetite for guidance on how modern digital platforms can actually support retention, lifetime value, and sustainable growth - not just one‑off campaigns.
Who Should Attend?
This session is ideal for:
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CEOs and Executive Leaders
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Heads of Fundraising
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Development and Engagement Managers
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Operations and Finance Leaders responsible for reporting, forecasting, or CRM data
Brendon Rubie is a Strategic Relationship Manager at Solentive, where he partners with not‑for‑profit and purpose‑led organisations to get real value from their digital investments. He works closely with executive leaders and fundraising teams to turn strategy into practical, sustainable solutions that support stronger engagement, clearer reporting and long‑term impact.
Joanna Killalea‑Walford is a Partner Solution Sales Manager at Microsoft, driven by a strong belief in service‑led leadership and helping others succeed. She works closely with NFP partners and executive leaders to build trusted relationships and support customer‑focused outcomes, guided by a philosophy of honesty, fairness and consistency.
Speakers
What We'll Cover
In this practical, outcomes‑focused session, we’ll explore:
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Why donor acquisition costs are rising - and what that means for long‑term sustainability
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Common barriers to donor retention, including manual processes and disconnected systems
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What “good” donor journeys look like in practice, from first gift to long‑term support
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How data, CRM, automation and reporting can help improve:
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Donor retention and recurring giving
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Personalised engagement at scale
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Visibility and confidence for leadership teams
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Real‑world examples and lessons from NFPs modernising their fundraising approach
Rather than focusing on technology for its own sake, the session centers on practical use cases and outcomes that resonate with NFP realities.
