AI is transforming how Not-for-Profits work - automating admin, uncovering insights, and freeing teams to focus on what really matters: community and connection. But with innovation comes responsibility. For NFPs built on trust and empathy, adopting AI means making ethical choices that align with their mission. Used thoughtfully, AI can empower people and strengthen purpose - not replace it.

When organisations talk about growth, the conversation often focuses on acquisition. But... the smartest businesses are flipping the funnel. They’re asking: What if the real growth engine is retention? Read our article to discover the data behind why retention wins

Winning members is only half the battle - keeping them engaged is what drives growth. Too many organisations fall into the Member Engagement Gap with weak onboarding, generic communication, and fading value. The fix? Smart tech that makes engagement personal, proactive, and participatory. Leaders like RACV, NRMA, and Engineers Australia are already proving it works. At Solentive, we help organisations harness technology to close the gap and build lasting loyalty.

The article explores why retention is the smarter option compared to acquisition

Even a small increase in customer retention - just 5% - can boost your profits by up to 95%. In this article, we break down why loyalty pays off and how to turn retention into a revenue engine.

Across the globe, marketing teams are harnessing AI to unlock new levels of creativity, boost productivity, and deliver more personalised customer experiences. Far from replacing people, AI is helping them do what they do best – only faster, smarter, and with greater impact. Read our latest blog to find out more

Explore how AI in Marketing is saving time - but not just in marketing teams. We are seeing time savings across the business. Read our blog to find out more!

Consumers these days expect hyper-personalisation, and AI-powered tools like Microsoft D365 Customer Insights is making that happen. Find out how Solentive can help you leverage tools like D365 to enhance how you connect with your customers.

Consumer behaviour is changing. Consumers are adopting AI tools that reshape the traditional buyer journey, to search smarter, shop faster, and make more informed decisions. The AI-powered consumer is already here. Are you ready to meet them? 

AI isn’t magic - it’s powered by data. Without high-quality, well-governed data, even the smartest GenAI tools can deliver flawed results. As we wrap up Data Month, we’re shining a spotlight on the real AI game-changer: a strong data foundation.

Data is growing at an unprecedented pace — but without seamless integration, it’s just noise. Discover how emerging trends like hybrid models, real-time processing, and AI-driven tools are reshaping the way businesses manage data. The future of data integration is all about smarter, faster, and more connected insights.

AI can’t reach its full potential without the right data foundations. And that’s exactly where many organisations are stumbling. This article looks at the 3 most common roadblocks and how to overcome them.

While data’s potential is undeniable, extracting actionable insights from vast volumes of information remains a challenge for many.

Unlock the future of data analytics with AI-powered platforms like Microsoft Fabric. Discover how Solentive can transform your data strategy

Security is one of the top concerns for business leaders when implementing AI; a balance must be met between innovation & protection.

Building AI capabilities is critical for businesses to gain a competitive edge in this ever evolving technology landscape.

GenAI is revolutionising how businesses operate, unlocking new levels of productivity - its capabilities are remarkable.

Generative AI (GenAI) is revolutionising industries. But how can your business harness this technology to achieve significant ROI?

If your business doesn't yet have an AI roadmap, now is the time to develop one. The risk of being left behind is real. 

This article aims to be your guide, providing clarity and actionable insights so that you can harness the transformative power of AI