Consumer behaviour is changing. Consumers are adopting AI tools that reshape the traditional buyer journey, to search smarter, shop faster, and make more informed decisions. The AI-powered consumer is already here. Are you ready to meet them? 

AI isn’t magic - it’s powered by data. Without high-quality, well-governed data, even the smartest GenAI tools can deliver flawed results. As we wrap up Data Month, we’re shining a spotlight on the real AI game-changer: a strong data foundation.

Data is growing at an unprecedented pace — but without seamless integration, it’s just noise. Discover how emerging trends like hybrid models, real-time processing, and AI-driven tools are reshaping the way businesses manage data. The future of data integration is all about smarter, faster, and more connected insights.