When organisations talk about growth, the conversation often focuses on acquisition. But... the smartest businesses are flipping the funnel. They’re asking: What if the real growth engine is retention? Read our article to discover the data behind why retention wins

Winning members is only half the battle - keeping them engaged is what drives growth. Too many organisations fall into the Member Engagement Gap with weak onboarding, generic communication, and fading value. The fix? Smart tech that makes engagement personal, proactive, and participatory. Leaders like RACV, NRMA, and Engineers Australia are already proving it works. At Solentive, we help organisations harness technology to close the gap and build lasting loyalty.

The article explores why retention is the smarter option compared to acquisition