About the Role
We are looking for a part-time Marketing Manager, (there is flexibility for this role to be 3 or more days per week, please apply or contact us to discuss), with excellent communication skills; who welcomes a challenge, and enjoys working with people and technology to drive positive change and improve how we do business.
Benefits
The opportunity to be involved in & champion highly innovative projects with a diverse range of clients across all industries
Career Growth: The opportunity to help form our strategy, your leadership skills and grow a brand
A team that challenges you to be your best. Work in an environment where people come first, teamwork is critical, and we encourage you to learn and tackle interesting problems
Fantastic employee benefits including:
Hybrid working and flexible hours
Additional loyalty leave – 1 & 2 weeks additional leave annually at certain tenure milestones
Team lunches and activities
Health & fitness benefits
Responsibilities
Definition & ownership of Solentive’s Marketing plan and KPI’s in line with Solentive’s Business and Marketing Strategy
Ownership of the end-to-end B2B lead generation process and targets
Execution of market research, including development of client Personas and working with the sales team on proactive target client identification
Enhance & Promote Solentive’s brand and overall messaging across broad mediums
Define and co-ordinate a Marketing Content plan, provide content briefs, and manage the copywriting and editorial process for written and video content, including social media, website content as well as webinars and email marketing campaigns
Managing end to end campaigns across digital mediums (including SEM/SEO, social media and networking platforms such as LinkedIn)
Collaborating with Solentive’s Sales team on sales collateral and initiatives to further develop, excite, and engage our clients and prospects
Reporting and performance measurement of targeted campaigns including the management of marketing data, analytics and reporting
Ability to engage and manage relevant external suppliers and consultants
Skills
Managing digital marketing campaigns targeted to B2B audiences
A growth mindset and an active learner
A highly motivated individual and a self-starter
A great connector of people; able to build relationships and rapport easily
Excellent written and verbal communication skills
Advanced organisational skills and the ability to navigate ambiguity
Superior time management skills and the ability to manage competing priorities
Experience
10+ years of digital marketing experience, preferably in IT
Experience in defining and executing a marketing plan
Experience in creating a strategic marketing content plan and content briefs, and managing the content creation process
A proven track record in B2B lead generation role where KPI’s were met and exceeded
Experience in Digital Platform and Social Media management
Experience in the use of Marketing and Web analytics tools such as Google Analytics
Qualifications
Relevant tertiary education (Marketing (including digital), PR, Communications)
Nice to Have
Detailed SEO / SEM Management Experience
Specialised copywriting skills
Creating compelling content and engaging relevant influencers